La Fortaleza Project respects the artists and their craft and genre. It places arts/culture on a pedestal where their historical and current contributions are noted. Cultural maintenance refers to a community's ethnic history. One goal is to support and advance the journey of bilingual literacy and literature as a means of preserving the cultural wealth represented through language and communication.

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The US boasts of being a multi-ethnic and diverse nation. FDR is credited with the quote of the US being a "melting pot". Assimilation doesn't enhance multiculturalism. There is no diversity inhomogeneity. La Fortaleza regards the nation as a "salad bowl". Where El Barrio/East Harlem is concerned, the focus for maintenance begins with its Boricua/Puerto Rican community. We believe that by working with this community, we are contributing to the economic growth of the Latino community and by default, other ethnic communities in the United States. 

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Arts & culture generates $90 billion to the NYC economy. Still, outside of the mid-town Manhattan neighborhoods of Times Square & and Lincoln Center, cultural organizations, their events, activities, and services are largely ignored. With the City's principal concern not being the ethnic communities, in El Barrio/East Harlem, the use of local venues & and locations dried up, and performances & and exhibitions closed.

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The COVID period of 2020 - 2022 illustrated that myopic view by the City's focus on "Opening Broadway" omitting the attractions other boroughs and their communities had to offer visitors and tourists. La Fortaleza's annual Mother's Day commemoration, the HERspanic Achievement Celebration helped local restaurants rescue $300 in revenue through its COVID RESTAURANT RELIEF PROGRAM an offer of a discounted brunch menu to event attendees. Dance & mingle in a COVID safe outdoor space and savor the local cuisine. Amor Cubano, La Fonday Boricua, and Bistro Casa Azul were among participating eateries. 

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We draw attention to those outer communities by regarding their locations, venues, and landmarks as assets and fountains of wealth and stability. Art & culture have been mainstays and cornerstones especially in times of distress and need. Besides live events, media production plays a vital role in documenting the living history of people that is also useful in marketing, publicity, and promotions.